Skills: HEAR, Better business

National evaluation of the New Audiences Programme

New Audiences Programme was a four year funding programme which aimed to extend the reach of the arts in England by developing new audiences. It was managed by the Arts Council of England and funded by the Department of Culture, Media and Sport.

Cultural Intelligence was tasked with evaluating 31 different action research projects distributed across all English regions. The action research were clustered by target group which included families, elders, the time poor and young people.

We recommended a theory-based evaluation model developing an overarching evaluation framework which could be applied to each of 31 very different projects. Over the four years of the project, we supported project managers and in some cases, local evaluation specialists in collecting evidence which we analysed and reported.

The framework was effective in capturing the impact of a programme which tested a wide range of new approaches to developing new audiences. Many learning points were disseminated though a national conference and through ACE publications of our report.